Sportsbetti lg777 ng investment company and media firm Better Collective has securedthe acquisition of flagship esports portal HLTV.org ApS, the companythat controls the namesake Counter-Strike: Global Offensive community portal.
Better Collective agreed to pay a massive $37.9 million for the acquisition in light of the recent financial performance by HLTV.org ApS which posted 27 million monthly visits and a massive $4.8 million revenue generated during the FY 2018/2019.
Commentingon these developments, Better Collective CEO Jesper Søgaard, said: “Wehave carefully analyzed and monitored esport for a long time. It is a rapidlygrowing industry and we consider esports an ideal extension to oursports-focused business. The nature of esports betting differs significantlyfrom traditional sports betting and, therefore, it was essential to find theright partner, adding deep know-how and industry knowledge to BetterCollective.”
Mr. Søgaardcontinued by expressing his belief that the acquisition was the right strategicmove. He further noted of the well-established footprint of HLTV.org and hintedat the “strong synergies” the companies could expect as a result.
All in all,he continued, bringing HLTV.org ApS to the fold would bring a prosperous futurefor both parties.
HLTV.org Draws Close to 27 Million Organic Visitors a Month
HLTV.orgApS also controls Dust2.dk, a Danish Counter-Strike community projectposting news updates, interviews with popular players, and other relevantinformation, including tournament coverage. HLTV.org, on the other hand, is aproject that focuses on the Counter-Strike community worldwide.
The websitefirst launched in 2002 and has amassed a solid social media following which hasled to the outstanding monthly numbers. In fact, the official press releasestates that HLTV.org fetches 27 million organic visits per month.
As to Dust2.dk,the Danish-facing website adds another 250,000 unique visitors per month,making the HLTV.org ApS controlled assets two of the most popular esportswebsites online. So far, HLTV.org has relied on promoting and advertisingesports betting companies, but the company is looking beyond this, establishingnew baseline of operation.
HLTV.orgCEO Martin Rosenbæk similarly expressed his confidence about the latestbusiness deal: “Joining the Better Collective group will support ourambition to remain the preferred CS:GO brand for esports enthusiasts across theworld.”
In hisofficial statement, Mr. Rosenbæk argued that the deal of BetterCollective allows HLTV.org to team up with “the optimal partner” and better theprospects of the project.
A Community Leader for 15 Years
For 15 years now, HLTV.org has been essential to the development of the Counter-Strike community, an asset Mr. Rosenbæk now wants to combine with Better Collective’s deep understanding of user-enhancing technology.
Ultimately,HLTV.org is strongly positioned to achieve further growth that will benefitCS:GO fandom and business operations worldwide.
BetterCollective will commit $26.1 million in a cash and another $3 million will comein the form of Better Collective A/S. The final $8.9 million will be paid overthe course of the next three years as part of three separate payments.
However, these payments will be negotiated based on the platform’s progress and achieving specific pre-determined milestones. Information about these has not been disclosed. The news was also reported by Reuters, catching the eye of the large media outlet.
